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Brad Pitt’s F1 Scores $144M Opening as Apple’s Biggest Theatrical Debut

Strong IMAX turnout propelled the film’s record debut, showing Apple’s strategy to harness premium formats for theatrical success

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Overview

  • The racing drama opened June 27 to a $144 million global first weekend, marking Apple Original Films’ top theatrical debut
  • North America generated $55.6 million while international markets added $88.4 million across 78 territories
  • IMAX screenings contributed $28 million—or 19% of the total—underscoring the premium format’s draw
  • Audiences awarded an 'A' CinemaScore and a 97% Rotten Tomatoes audience rating, even as some critics praised the racing sequences but found the climax underwhelming
  • With a production budget of $200–250 million and marketing costs pushing total spend to around $350 million, the film must reach roughly $500 million globally to break even theatrically