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3h ago

Brad Parscale Registers as Foreign Agent for Israel in $6 Million Gen Z Messaging Push

The filing places his firm under State-of-Israel supervision for a U.S. campaign to counter antisemitism.

Brad Parscale at the Conservative Political Action Conference in 2020. Photo: Samuel Corum via Getty Images
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Overview

  • Parscale’s FARA paperwork confirms a $6 million contract starting Sept. 18 with Israel’s Ministry of Foreign Affairs through his company, Clocktower X LLC.
  • The contract calls for at least 80% of content to target Gen Z across TikTok, Instagram, YouTube, podcasts and other outlets to counter antisemitism.
  • The filing indicates the work is supervised by the State of Israel and lists contacts including the foreign minister’s office and Eran Shayovich.
  • The campaign aims for roughly 50 million digital impressions per month, as reported by the Quincy Institute based on the contract.
  • Media reports say the scope includes a partnership with HAVAS Media Network and references to GPT-related content that could influence AI conversations, with Axios also noting planned integration with Salem Media Network.