Boyz II Men Revive Chili's Iconic 'Baby Back Ribs' Jingle in New Partnership

R&B Group's Rendition of Famous Jingle Part of Chili's Strategy to Boost Sales and Attract Customers Through Nostalgia

Boyz II Men have partnered with Chili's to record a new version of the restaurant's famous 'I Want My Baby Back' jingle, a song many fans mistakenly believed the group originally sang.
The R&B group's involvement in the jingle is part of a new advertising campaign by Chili's, aimed at promoting its staple dish and revitalizing interest in the restaurant chain.
Boyz II Men's version of the jingle will be featured in a new TV ad and promoted on social media throughout the month.
Chili's is hoping the nostalgia factor of the jingle, which was heavily used in the 90s, will attract customers and boost sales.
A limited-edition vinyl featuring Boyz II Men's version of the jingle, and a ‘90s-inspired Boyz II Men tour T-shirt, are available for purchase on Chili's online merch store.