Overview

• On August 4, BoxLunch launched 13 character-inspired Loungefly bags, drawing on franchises like Lilo & Stitch, Minnie Mouse and Moana.
• Amazon’s month-long August sale features a curated selection of rare and fan-favorite Loungefly bags, such as the Mickey and Minnie Sweets Ice Cream Mini Backpack and a Tangled LED-lit lantern design.
• All offerings are limited-time and available while stocks last, heightening urgency for Disney merchandise collectors.
• Design details range from pineapple zipper charms and Scrump appliqués on the Lilo & Stitch backpack to grass trims and shell embellishments on the Moana mini backpack.
• The cross-platform promotions leverage affiliate marketing and Disney Parks merchandising trends to boost fan engagement and summer sales.