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Bowie’s ‘Heroes’ Soars After Stranger Things Finale With Near-500% Streaming Jump

Fresh data confirms the finale’s carefully chosen needle drops, including a shift to Bowie’s original at Joe Keery’s suggestion, sparked measurable rediscovery of legacy tracks.

Overview

  • Luminate reports that daily streams for “Heroes” rose from a roughly 94,000 five‑month average to about 342,000 on Jan. 1, 456,000 on Jan. 2, and 470,000 on Jan. 3 following the Dec. 31 episode.
  • Stranger Things creators told Tudum that Keery proposed using Bowie’s original, creating a full‑circle callback to the Peter Gabriel cover featured in earlier seasons.
  • Prince placements also lifted catalog listening, with “Purple Rain” up 243% on Spotify and a 577% surge among global Gen Z listeners, per Variety reporting.
  • Keery’s music project Djo benefited as well, with 2022’s “End of Beginning” reaching No. 1 on Spotify’s Global Chart this week, according to Rolling Stone.
  • The showrunners said music was central to the series’ closing chapter, underscoring the program’s track record of reviving catalog songs for new audiences.