Overview

• District councillor Jon Wareing says short-stay visitors drawn by TikTok and Instagram show little interest in local heritage, calling them “hit-and-run tourists.”
• Reported impacts include litter piling up on the village green, harassment of residents, heavy congestion, and coaches operating in prohibited areas, with instances of cooking and fires on communal land.
• Wareing has appealed to MP Sir Geoffrey Clifton-Brown and written to Gloucestershire County Council and Cotswold District Council seeking formal recognition of an overtourism problem after a 2024 motion was voted down.
• A parish-backed trial now uses a Meadow Way on-street bay for coach drop-offs with parking shifted to an industrial estate, though operators and residents question safety and location, and one tour firm has paused visits.
• Published estimates of annual visitor numbers conflict sharply across reports, fueling disagreement over scale, with recent bank holiday tensions on social media cited as worsening community strain.