Boston's NWSL Team Apologizes After Backlash Over 'Too Many Balls' Campaign

The newly named BOS Nation FC faced criticism for its controversial marketing strategy and has since retracted the campaign.

BOS Nation Football Club, Boston's new NWSL team, apologized for its 'Too Many Balls' campaign deemed transphobic and male-centered.
The campaign, intended as a tongue-in-cheek nod to Boston's male sports teams, drew backlash from fans and players for its insensitivity.
Critics included NWSL players and fans who felt the campaign overshadowed the women's soccer team's launch and failed to reflect inclusivity.
The team, set to begin play in 2026, is owned by an all-female group and includes investors like Aly Raisman and Elizabeth Banks.
BOS Nation FC will play its home games at White Stadium, which will undergo renovations to become an all-electric, net-zero carbon facility.