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Boston Women's Soccer Team Apologizes for Controversial Ad Campaign

BOS Nation FC retracts 'No Balls Necessary' campaign following backlash from LGBTQ+ community.

  • The National Women's Soccer League's new Boston team, BOS Nation FC, faced criticism for its 'Too Many Balls' ad campaign.
  • The campaign, which included slogans like 'No Balls Necessary,' was perceived as excluding transgender individuals.
  • Prominent voices in the LGBTQ+ community, including a transgender player, labeled the campaign as transphobic.
  • Following the backlash, BOS Nation FC deleted the ad and issued an apology to the LGBTQ+ community.
  • The team committed to fostering an inclusive environment, aligning with the values of the NWSL.
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