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Boston Blue’ Trailer Debuts as CBS Mounts Hometown Push Ahead of Oct. 17 Premiere

The Blue Bloods spinoff leverages Wahlberg’s hometown ties through local brand partnerships.

Overview

  • PEOPLE exclusively premiered the first full trailer on Oct. 6, teasing action, Boston settings and the show’s family-driven tone.
  • On Oct. 7, Donnie Wahlberg shared the trailer in a joint Instagram post with CBS and the official series account, promoting the Oct. 17 launch.
  • CBS launched a “Welcome to Boston” marketing campaign featuring collaborations with local staples such as JetBlue, View Boston, Wahlburgers, Omni Parker House, Sam Adams and Boston Duck Boats.
  • The series moves Danny Reagan to the Boston Police Department and pairs him with Detective Lena Silver, played by Sonequa Martin-Green, as he settles into a new law-enforcement family and reconnects with his son.
  • Episode one is set for Friday, Oct. 17 at 10 p.m. ET on CBS and streaming on Paramount+, with next-day on-demand on Paramount+, and centers on a tech-company fire tied to facial recognition questions.