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Bose Rolls Out Second-Gen QuietComfort Ultra Earbuds and New SoundLink Speakers

Bose is betting on AI-driven noise suppression to sharpen its competitive edge in high-end audio.

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Overview

  • Bose’s second-generation QuietComfort Ultra Earbuds feature updated AI algorithms for smoother adaptive noise cancellation and boosted voice pickup through dynamic mixing and adaptive filters.
  • The new earbuds retain Bluetooth 5.3 connectivity, Snapdragon aptX Adaptive support, Bose SimpleSync compatibility and six hours of listening per charge while adding wireless charging and an eartip-guard design at a $299 price point.
  • Preorders open June 12 with shipments beginning June 26 in three finishes: Black, White Smoke and limited-edition Deep Plum.
  • The all-new SoundLink Plus speaker combines a subwoofer, tweeter and four passive radiators in an IP67-rated floating chassis that delivers up to 20 hours of playback and bi-directional USB-C charging.
  • Bose’s second-generation SoundLink Micro speaker upgrades to USB-C charging, adds a removable strap for versatile mounting and offers 12 hours of battery life with Bluetooth 5.4 and SimpleSync pairing.