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Bose Revives Lifestyle Brand With New Ultra Home Speakers Shipping May 15

The company shifts to an app-light platform, handing streaming and multi-room control to third-party systems.

Overview

  • Bose’s Lifestyle Ultra Speaker ($299 or $349 limited edition), Ultra Soundbar ($1,099), and Ultra Subwoofer ($899) opened for preorder Tuesday, with deliveries set for May 15.
  • Instead of a single control app, playback and whole‑home groups run through Apple AirPlay, Google Cast, or Spotify Connect, including with non‑Bose speakers, and Alexa+ provides voice control in the U.S.
  • The Ultra Speaker uses two front drivers plus an up‑firing driver with TrueSpatial and CleanBass processing to create a wider soundstage from a compact unit.
  • The Ultra Soundbar features a full redesign with nine drivers, PhaseGuide side projection, SpeechClarity for clearer dialog, phone‑based CustomTune calibration, and Dolby Atmos over HDMI eARC.
  • Backward support is limited to a wired link with the older Bass Module 700, the speaker ships with Auracast capability turned off for now, and the rollout follows Bose’s retirement of its SoundTouch platform.