Overview
- Bose announced Wednesday that it had acquired Skullcandy and said the Utah-based brand will remain a separate business within its Premium Consumer Audio unit.
- The deal formalizes the companies' 'Sound by Bose' partnership that put Bose head‑tracking spatial audio and active noise cancellation into the Method 360 ANC earbuds and Crusher 1080 ANC headphones.
- Neither company disclosed the financial terms of the purchase.
- Bose says it will use Skullcandy’s streetwear image and ties to board-sports communities to reach younger, price‑sensitive customers while keeping Skullcandy’s lower price points intact.
- The acquisition follows Bose’s 2024 purchase of the McIntosh Group and reflects a broader strategy of buying distinct brands to expand its market reach and deliver premium audio tech into more affordable products.