Overview
- The new name, Ista-Borussia-Park, takes effect on July 1, 2026 for the 2026/27 season, preserving the Borussia-Park element alongside the sponsor.
- The agreement runs initially through 2031, and executives said an extension beyond that date is conceivable.
- Media reports put the annual fee at roughly €4.5–5 million, with the club declining to disclose exact figures.
- Leaders cited 2024 revenue of €184.8 million, a €15 million year-on-year drop and a €2.4 million deficit, as well as planned outlays for floodlights, IT systems, turnstiles, roof work and corrosion protection.
- Active fan groups criticized the decision-making process and lack of consultation, while club officials said they later held detailed sessions to explain the rationale.