Overview
- Dortmund’s Club World Cup campaign ended with a 2–3 quarterfinal defeat to Real Madrid at MetLife Stadium on July 5.
- Sportdirektor Sebastian Kehl confirmed that prize money, recent player sales and FIFA subsidies have generated over €100 million for upcoming transfer activity.
- Marketing chief Carsten Cramer highlighted a gain of more than two million social media followers and a €300 million Puma deal as drivers of the club’s global expansion.
- Coach Niko Kovac criticized the team’s first-half display against Real Madrid as too slow and static, signaling planned tactical refinements.
- Nearly all 77,000 spectators at MetLife Stadium were Real Madrid fans, underscoring Dortmund’s push to enhance its international profile.