Overview

• During Dortmund’s training kickoff on July 26, Polestar unveiled its camouflaged Polestar 5 prototype with Jobe Bellingham among the first passengers.
• Polestar is in advanced talks for a three-year promotional sponsorship worth multiple millions of euros, including potential €7 million jersey-sleeve branding rights.
• Borussia Dortmund has not issued an official announcement, but club and Polestar executives are negotiating final terms of the agreement.
• Under the proposed deal, Polestar would serve solely as a marketing partner while Rosier continues to provide the club’s daily vehicle fleet.
• The prospective partnership aligns with Dortmund’s strategy to diversify revenue streams following recent agreements with Vodafone and Puma.