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Borussia Dortmund Nears €30 Million-Per-Year Vodafone Sponsorship Deal

The new agreement, expected to take effect next season, consolidates branding across all competitions and ends long-term partnerships with 1&1 and Evonik.

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Overview

  • Borussia Dortmund is finalizing a five- to six-year sponsorship deal with Vodafone, reportedly worth €30 million per year.
  • The agreement will make Vodafone the sole shirt sponsor across all competitions, replacing the previous split between 1&1 in the Bundesliga and Evonik in international and cup play.
  • Contracts with current sponsors 1&1 and Evonik are set to expire at the end of June and will not be renewed.
  • Evonik’s departure marks the conclusion of a nearly two-decade partnership, as the company scales back its marketing expenditures.
  • The new Vodafone-branded jerseys could debut as early as the FIFA Club World Cup, pending finalization of the deal.