Overview
- Borussia Dortmund is finalizing a five- to six-year sponsorship deal with Vodafone, reportedly worth €30 million per year.
- The agreement will make Vodafone the sole shirt sponsor across all competitions, replacing the previous split between 1&1 in the Bundesliga and Evonik in international and cup play.
- Contracts with current sponsors 1&1 and Evonik are set to expire at the end of June and will not be renewed.
- Evonik’s departure marks the conclusion of a nearly two-decade partnership, as the company scales back its marketing expenditures.
- The new Vodafone-branded jerseys could debut as early as the FIFA Club World Cup, pending finalization of the deal.