Overview

• Borussia Dortmund is finalizing a pure marketing deal with Polestar, with Rosier remaining the club’s vehicle supplier and no official confirmation issued.
• Polestar showcased its year-end model prototype at BVB’s opening training session to drive brand awareness.
• Negotiations cover jersey-sleeve branding that could generate around €7 million in annual revenue if terms are agreed.
• Later reports describe a three-year partnership featuring Polestar logos on BVB sleeves in domestic and European competitions.
• The proposed sponsorship package reportedly includes delivery of about 60 electric vehicles for players, management and officials.