Borussia Dortmund and Pittsburgh Steelers Forge Historic Sports Partnership

The clubs aim to expand their presence in each other's markets through joint initiatives, highlighting shared industrial heritage and team colors.

Borussia Dortmund and the Pittsburgh Steelers have announced a strategic partnership to grow their market presence in the U.S. and Germany.
The collaboration will focus on fan engagement through shared content, initiatives, and actions in their respective markets.
Both clubs emphasize their shared cultural and historical ties, including industrial pasts and black-and-yellow team colors.
Marc Lingenhoff, Managing Director of BVB Americas, highlighted the partnership's goal of uniting sports and culture through their brands.
This partnership reflects a broader trend of cross-sport collaborations aimed at enhancing global reach and building fan loyalty.