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Borough Market Clamps Down on Influencer Filming With Permits, Time Limits and Weekend Ban

Officials say the permit system protects small traders by reducing congestion in the packed market.

Overview

  • Creators must apply via an online form for professional or social-media filming and carry an approval letter if granted.
  • Filming is barred on weekends and restricted on weekdays from 11 a.m. to 2:30 p.m., with security instructed to stop or remove those without permission.
  • Gerry del Guercio and Paul Delany of Bite Twice were escorted out while reviewing a Humble Crumble dessert, with the posted video recorded in May.
  • Other content creators report being stopped or ejected for filming without approval, while some argue their videos drive customers to traders.
  • Borough Market, which draws about 20 million visitors annually, says the policy is under review to balance promotion with stallholder access and visitor flow.