Overview
- The drop went live at 12 p.m. PST exclusively on Born X Raised and Fanatics, offering hats, hoodies and tees in limited supply
- This marks Born X Raised’s first officially licensed MLB collaboration, powered by Fanatics as the league’s e-commerce partner
- Graphic pieces fuse monochrome and classic navy tones with signature Old English branding alongside Yankees and Mets logos
- A campaign shot across New York features local cultural figures such as Meyhem Lauren, POST, Va$htie, The Kid Mero and CJ Wallace
- The timed, web-only release leverages scarcity and sports heritage to drive strong demand among streetwear and baseball fans