Overview

• All six episodes of ABC’s Born to Be Viral: The Real Lives of Kidfluencers premiered on Hulu on July 8.
• The six-part series compiles six years of footage following the Fishfam and Mighty McClure families as their kids grow up on camera.
• Fishfam patriarch Kyler Fisher says some days’ earnings can cover an entire college tuition and even exceed what 90% of people make in a day.
• Mighty McClure parents Ami and Justin report pulling in up to $150,000 per month from YouTube ads and sponsorships, and twins Ava and Alexis landed a $125,000 Nike deal.
• Ami McClure appeared on Good Morning America to publicly defend her children’s participation in the family vlog after the series release.