Borderlands Movie Flop Boosts Game Sales Despite Box Office Failure

The poorly received Borderlands film inadvertently sparked increased interest in the video game series, according to Take-Two CEO Strauss Zelnick.

The Borderlands movie, released in 2024, grossed only $33 million worldwide against a production budget of over $115 million, marking it as a significant box office failure.
Despite its poor reception, the movie led to a noticeable increase in sales of the Borderlands video games, as reported by Take-Two Interactive.
Take-Two CEO Strauss Zelnick described the film as 'disappointing' but noted that it had a positive impact on the franchise's game catalog sales.
The film's release highlighted the challenges of adapting video game properties to film, with Zelnick emphasizing the risks involved in such cross-media ventures.
Borderlands 4, the next mainline entry in the series, is slated for release in 2025, continuing the franchise's expansion in the gaming world.