Overview

• Standard edition of Borderlands 4 will retail for $70 when it launches on September 12, 2025.
• Gearbox boss Randy Pitchford highlighted that Borderlands 3 only received deep discounts and joined subscription platforms over five years post-launch.
• He warned that Borderlands 4 will take even longer than its predecessor to see significant price cuts or appear on services like Xbox Game Pass.
• Fans welcomed the $70 price as AAA game costs have recently climbed to $80.
• The announcement underscores growing debate over AAA game pricing and the impact of subscription services on release strategies.