Overview

• Borderlands 4 is set to launch on September 12, 2025, with preorders expected to open soon.
• Gearbox CEO Randy Pitchford revealed at PAX East that he does not yet know the game's final price, which will be determined by the publisher, 2K Games.
• The price could potentially match the $80 standard set by Nintendo's Mario Kart World and some Microsoft releases, though this remains unconfirmed.
• Borderlands 4's development budget is over twice that of its predecessor, reflecting the rising costs of AAA game production.
• The game's pricing decision comes as the industry grapples with balancing escalating production costs and consumer price sensitivity.