Overview

• Randy Pitchford, CEO of Gearbox, stated that pricing for Borderlands 4 is ultimately decided by publisher 2K Games, not him.
• Pitchford’s remark on social media that 'real fans' would 'find a way' to afford an $80 price has drawn criticism for being dismissive of economic hardships faced by many gamers.
• Speculation about an $80 price tag for Borderlands 4 follows recent industry trends, with Nintendo and Microsoft already adopting similar pricing for AAA titles.
• The debate highlights growing concerns about the rising costs of video games, with U.S. Census data showing 11.6% of Americans living in poverty, underscoring affordability challenges.
• Borderlands 4, set to release on September 12, 2025, does not yet have an official price, leaving fans uncertain about the financial accessibility of the game.