Bordeaux's Matmut Stadium Faces Financial Uncertainty as Naming Deal Ends
The Matmut Group will not renew its naming contract for Bordeaux's stadium, raising concerns over the venue's financial viability and future operations.
- The Matmut Group announced it will end its naming rights contract for Bordeaux's stadium in July 2025, citing insufficient visibility and a lack of satisfactory new agreement terms.
- The stadium, built in 2016 for €310 million under a public-private partnership, has struggled financially, with its operator, SBA, reporting annual losses of €2-3 million in recent years.
- The financial challenges have been exacerbated by the Girondins de Bordeaux football club's administrative relegation to the fourth division in 2024, significantly reducing revenue from matches.
- The stadium saw a temporary boost in 2023 due to major events like the Rugby World Cup and high-profile concerts, but no comparable events are scheduled for 2024.
- Local officials express concern over the stadium's future, with some calling for contract adjustments to support SBA, while others warn against hasty decisions that could harm the metropolitan authority's interests.
Sud Ouest 
Le Figaro 