Overview

• Boots’ £10 Tuesday promotion offers the Britney Spears Midnight Fantasy Eau de Parfum 30ml at £10 for July 15, down from its usual £28.
• The fragrance blends top notes of black cherry, framboise and plum with freesia, night orchid and iris heart notes and a base of amber, musk and vanilla.
• It has earned a 4.6-star average rating from over 210 reviews on Boots’ website.
• Shoppers commend the perfume’s value and rich scent but some report it fades within one to four hours of application.
• This deal reflects a wider UK trend as retailers including Argos, Superdrug and LookFantastic also roll out one-day fragrance discounts.