Overview

• Boots launched The Beauty Drop Beauty Box on August 14 for £40, containing nine items valued at £178.40, including six full-size products.
• On August 15, the retailer introduced a £38 Boots x Men’s Health Grooming Edit with 14 skincare and grooming essentials worth about £138.21 and a free 12-month digital subscription.
• Boots confirmed that the First Aid Beauty Pure Skin Facial Cleanser in The Beauty Drop box is 28.3g, correcting an earlier back-of-pack listing of 30ml.
• Both boxes are sold exclusively on Boots.com following the rapid sell-out of its Love Island beauty edit and aim to drive Advantage Card engagement this summer.
• Competitors such as LookFantastic and Space NK have rolled out similar limited-edition curated bundles, highlighting a seasonal industry shift toward scarcity-driven, deep-discount offers.