Overview

• Boots opened public access to the No7 Summer Beauty Vault on July 2, following exclusive early access for waitlist members on July 1.
• Priced at £35 with a collective retail value of £104, the vault bundles eight No7 products, including five full-size essentials and three deluxe minis.
• By pricing the set £69 below individual costs, Boots is enhancing value for Advantage Card holders and seasonal shoppers.
• Last year’s vault sold out in 12 days, and this year’s larger waitlist suggests an even faster sell-out.
• Available both online and in stores across the UK, the limited-time offer underscores Boots’ strategy of leveraging scarcity to drive sales.