Overview
- The online event went live on December 24 ahead of stores, continuing Boots’ early start for its annual Boxing Day promotions.
- Shoppers can browse over 3,000 reduced items with up to 50% off gift sets, up to 30% off premium beauty and fragrance, up to 50% off selected baby clothing, and up to £150 off Dyson electricals.
- High demand is driving rapid sell-through, with several items marked as selling fast and some already sold out.
- Highlighted deals include Soap & Glory’s Just Pink‑Credible three‑piece set at £10 and ICONIC London’s six‑piece Blushing Icon bundle at £65.
- Other notable offers feature half‑price No7 and Liz Earle skincare sets and a Dove vanity case gift set at £17, with in‑store reductions commencing December 26.