Overview

• Boots celebrates five years of its weekly £10 Tuesday event by pricing more than 200 beauty and skincare products from high-end and mass-market brands at a flat £10 rate.
• Standout offers include the No7 Pure Retinol, Vitamin C & SPF30 Day Cream Duo cut from £39.95 to £10 and the L’Oréal Paris Age Perfect Cell Renew Midnight Serum dropped to £10, the latter earning a 4.7-star average from over 800 customer reviews.
• Shoppers can also choose cult favourites and specialty items—from Too Faced Better Than Sex Mascara to Fenty Skin’s Cookies N Clean scrub and the No7 Men Protect & Perfect Intense Advance Collection—all available for £10.
• Some items deliver marginal savings, such as the Maybelline Grippy Serum Makeup Primer which has previously retailed around £10, so shoppers may want to compare alternative offers.
• Competitors including Cult Beauty, LookFantastic and Sephora have kicked off their own summer sales with discounts of up to 70% alongside Boots’ anniversary promotion.