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Boots and The Body Shop Kick Off 2025 Beauty Advent Calendar Season With Early Releases

Early launches hinge on aggressive value claims.

Overview

  • Boots’ 24 Days of Skin calendar is on sale for £70 with 24 products worth over £280, including about 20 full-size items.
  • Boots’ 24 Days of Skin is an online exclusive and features brands such as Lumene, Super Facialist, The Inkey List, Q+A, Tocobo and Anua.
  • My London reports Boots’ £150 24 Day Premium Beauty Advent Calendar contains 25 items with 17 full-size and a calculated value above £612 from names including ELEMIS, Estée Lauder, MAC, Sol de Janeiro and NARS.
  • The Body Shop’s Classic Beauty Advent Calendar costs £60 and is valued at about £127.50, bundling minis and select full-size items that are travel-friendly under 100ml.
  • Retailers are offering tiered options across price points, with other launches cited such as Lush at £205 and a £48 Soap & Glory calendar at Boots.