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Booking Holdings CEO Proposes Lottery and Pricing Plan to Cap Tourist Numbers

He cites US park permit models to balance sustainability with fair access under government-led policy

Overview

  • Glenn Fogel proposed limiting visitor numbers by combining a randomized lottery with higher fees for key destinations on peak days.
  • Residents of Venice, Barcelona, Amsterdam and Dubrovnik have pressed for higher levies and staged protests to push back against unsustainable tourist flows.
  • Lottery systems currently cap rafting permits at the Grand Canyon and allocate access to Phantom Ranch, and are used in some cultural events in Japan and Antarctica expeditions.
  • Analysts say the lottery approach could work in compact, fenced cities but would be unmanageable in sprawling metropolises like London and risks being gamed or subject to resale.
  • Booking Holdings stresses that ultimate decisions on visitor caps rest with democratic governments rather than private companies.