Boohoo Appoints Dan Finley as CEO, Rejecting Mike Ashley's Bid for Control

The online fashion retailer selects Debenhams' leader amid a power struggle with major shareholder Mike Ashley.

Boohoo Group has named Dan Finley as its new CEO, replacing John Lyttle, who announced his departure last month.
Mike Ashley, owner of Frasers Group and a significant Boohoo shareholder, attempted to take over the CEO position by leveraging his 27% stake.
Finley, previously CEO of Debenhams, is praised for transforming the brand into a successful digital marketplace under Boohoo's ownership.
The appointment comes amid Boohoo's strategic review of its brands, including Debenhams and PrettyLittleThing, as it faces declining revenues and intense competition.
Boohoo's board remains firm against Ashley's takeover attempts, urging shareholders to await further communication before taking any action.