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Boni Revives 1993 Globo Memo Limiting On‑Air Attire to Keep Focus on the News

Boni highlighted a 1993 memo from his tenure prioritizing the news over on‑air ornamentation.

Overview

  • Members of José Bonifácio de Oliveira Sobrinho’s team unearthed an old internal memorandum, which he then discussed in a video posted to Instagram.
  • The document, reported as dated 1993, restricted flashy prints, bold stripes, colorful ties, large earrings and bright accessories for on‑air journalists.
  • Boni said the rule aimed to prevent clothing and accessories from distracting viewers so attention would remain on the news text.
  • Coverage described the guidance as part of the strict 'padrão Globo de qualidade' that fostered a sober, uniform presentation in Globo newscasts.
  • Online commenters largely praised the explanation and called for the guidance to be reapplied, and there is no indication that Globo has reinstated it or formally responded.