Overview

• Directed by Jos Diaz Contreras, the short is set in a dystopian future where Bon Iver has "retired."
• Jacob Elordi, Cristin Milioti, and St. Vincent appear among the auditioning hopefuls in fake beards and costumes.
• Song collaborators Dijon and Flock of Dimes’ Jenn Wasner feature in the video alongside Justin Vernon himself.
• The release continues the album’s high-concept visual campaign following an earlier short soundtracked by “From.”
• Milioti previously surfaced in a staged photo in the album’s behind-the-scenes book, underscoring the project’s playful persona play.