Overview

• Justice Arif S Doctor restrained US-based Mayk Inc, Covers AI and individual Harry Tiwari from using or implying endorsement of Bhosle’s name, voice, likeness or other persona attributes.
• Amazon Seller Services, Flipkart Internet and Google were directed to remove the specific infringing links cited and to take down additional notified content, subject to their right to object.
• The judge recorded a prima facie finding of unauthorized use and noted the non-appearance of the defendants despite service in granting ex parte relief.
• Bhosle’s filings invoked performers’ moral rights under Section 38-B of the Copyright Act and referenced recent Delhi and Bombay High Court orders for Arijit Singh and Aishwarya Rai Bachchan.
• Allegations included AI-cloned vocals and unlicensed merchandise and videos on marketplaces and YouTube, with the order requiring provision of seller or subscriber details to aid enforcement before the next hearing on October 13.