Overview

• Justice Arif S Doctor directed platforms including Meta and X to remove identified content within a week and to share uploader details with Shetty’s legal team.
• The ad-interim injunction targets AI-generated and obscene images of Shetty and his family and blocks misleading associations suggesting brand endorsements.
• Shetty’s commercial IP suit alleges unauthorised exploitation by real estate, gambling and astrology websites, along with counterfeit merchandise using his likeness.
• The petition highlights deepfakes depicting him with his grandchild Evaraah and reports impersonation through fake agents and social media accounts.
• The relief aligns with a growing line of personality-rights cases in Indian courts, following recent protection granted to singer Asha Bhosle.