Overview
- The court directed social platforms and the Union IT and Telecom ministries to delete the specific URLs and pull down infringing links forthwith.
- Justice Advait M. Sethna called the material prima facie extremely disturbing and said no person, especially a woman, can be portrayed without consent in a manner that violates privacy and dignity under Article 21.
- Shetty’s suit alleges AI tools cloned her voice and mannerisms to create morphed images, videos, books and merchandise without authorization.
- The filing, made through advocate Sana Raees Khan, names 28 allegedly unauthorised entities and seeks injunctive relief and damages against some defendants.
- The bench noted the content could tarnish Shetty’s reputation given her public profile, and it left the scope of personality and publicity rights for the regular court to adjudicate.