Overview
- Justice Advait M. Sethna directed platforms to delete specified URLs and posts forthwith after an urgent plea by the actor.
- The court described the submitted material as “prima facie extremely disturbing” and said such portrayals without consent cannot be countenanced.
- The Department of Telecommunications was asked to pull down links, posts and websites that unlawfully infringe Shetty’s privacy rights.
- Shetty’s suit alleges AI tools cloned her voice and mannerisms to create morphed images, videos, books and merchandise, and seeks injunctions and damages.
- The order is interim, leaving broader questions on personality and publicity rights under copyright law to be argued before the regular bench.