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Bombay High Court Grants Suniel Shetty Interim Protection From AI Deepfakes and False Endorsements

The case tests how Indian courts will police AI-enabled impersonation online.

Overview

  • Justice Arif S Doctor issued ex-parte ad-interim relief, citing harm to privacy and dignity from AI-generated and obscene deepfakes targeting the actor and his family.
  • Meta and X were directed to remove identified material within a week and to provide details of users responsible for uploading it, according to the order.
  • A John Doe restraint bars unknown parties from exploiting Shetty’s name, image, voice or likeness, including deepfakes, cloned audio and counterfeit merchandise.
  • Shetty’s plaint details over 100 instances of misuse, from fake endorsements on real estate, gambling and astrology sites to counterfeit merchandise and impersonator accounts.
  • The case is listed for further hearing on November 17, following earlier reports that the court had initially reserved its order.