Overview

• Justice Arif S. Doctor granted ad-interim relief restraining Mayk Inc, Covers AI and individual Harry Tiwari from exploiting Asha Bhosle’s name, voice, likeness or persona without consent.
• The court held that making AI tools available to convert a voice into that of a celebrity without permission prima facie violates personality rights.
• Amazon, Flipkart and Google/YouTube were directed to remove the specific links identified in the suit and to take down additional notified material subject to their right to object.
• The order extends to misappropriation of Bhosle’s vocal style, mannerisms, images and signature for any commercial or personal gain.
• The bench noted a strong prima facie case, recorded certain defendants’ non-appearance, and scheduled the next hearing for October 13.