Overview

• Justice Arif S Doctor granted ad‑interim relief restraining US‑based Mayk Inc, Covers AI, and Harry Tiwari from using Asha Bhosle’s name, voice, image, likeness, or other persona attributes without consent.
• Amazon, Flipkart, and Google were directed to remove identified infringing listings or links and to do so for additional items flagged by the singer, subject to their right to raise reasoned objections.
• The order requires disclosure of subscriber or seller details linked to infringing content to enable further legal action by Bhosle.
• The judge stated that making tools available to convert any voice into a celebrity’s without permission constitutes a violation of personality rights, calling the misuse prima facie unauthorized.
• Bhosle’s pleadings invoked moral rights under Section 38‑B of the Copyright Act, and the court’s ex‑parte, defendant‑specific measures reflect a growing judicial approach to AI‑enabled impersonation.