Overview
- Bolt distributed the limited 'Kebab Water' in small bottles at a sober 'Kebab Water Rave' held in the back room of Kebap with Attitude in Berlin-Mitte.
- The beverage was formulated with scientists from the University of Tallinn and fortified with electrolytes and minerals such as sodium, potassium, magnesium and zinc to target post-night-out rehydration.
- Bolt cited internal data showing a majority of kebab orders occur late at night to justify the product idea and said the drink was not intended for regular sale.
- Journalists and attendees reported mixed to negative reactions, describing savory notes of garlic, onion, tomato and a meat-like umami while some called the taste unpleasant.
- The stunt arrived as broader döner-focused publicity grows in Berlin, including a Madame Tussauds wax replica of Mustafa’s Gemüse Kebap, underscoring the dish’s cultural prominence and frequent culinary experimentation.