Bolivia's Coca Beer: A Bold Move to Destigmatize the Leaf

Bolivia aims to create a global market for coca-infused products as WHO begins a landmark study on the plant's non-narcotic benefits.

El Viejo Roble distillery is introducing a new coca-infused beer to the Bolivian market.
The World Health Organization has initiated a scientific review of coca's medicinal and nutritional properties.
Bolivia's government is pushing to legalize and export coca products, including liquor, soap, and toothpaste.
Coca growers, or 'cocaleros,' hope global decriminalization will boost their economic prospects.
The U.S. remains skeptical, citing concerns about illicit cocaine production.