BoldHue Introduces Revolutionary Custom Foundation Printer

The $295 device uses advanced color-matching technology to create personalized foundation shades in under a minute.

BoldHue's foundation printer uses five pigments, including blue, to create millions of possible shades, addressing gaps in inclusivity within the cosmetics industry.
The device scans three areas of the skin—forehead, chin, and neck—using a wand to determine an average skin tone for precise color matching.
The foundation formula is clean, vegan, cruelty-free, and enriched with skincare ingredients like glycerin, snow mushroom, and vitamin E for hydration and luminosity.
Cartridges for pigments and base ingredients are replaceable and cost $15–$20 each, with an average monthly expense of $35 for regular users.
While praised for its accuracy and ease of use, the device's high initial cost and reliance on proprietary cartridges raise concerns about long-term affordability and sustainability.