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Bognor Regis Holds ‘Worst Seaside Town’ Label but Regeneration Plans Gather Pace

The Which? survey’s 36% rating has ignited a surge of local defense, spurring multi-million-pound upgrades to resort amenities.

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Overview

  • A Which? consumer group survey published June 26 ranked Bognor Regis last among Britain’s seaside resorts with an overall score of 36% and particularly low marks for its beach quality, amenities and value for money.
  • Residents and first-time visitors have launched a vocal defence, praising the resort’s tranquil beaches, community spirit and status as one of the UK’s sunniest locations.
  • Recent coverage in national outlets has showcased hidden attractions such as the local history museum, retro arcade and simple seaside dining as defying the town’s gloomy reputation.
  • Ongoing regeneration projects include an £8 million overhaul of the pier arcade, theatre restorations, new hotel developments and retail upgrades aimed at revitalising the high street.
  • Butlin’s holiday camp continues to serve as a major economic engine, drawing thousands of guests each summer and reinforcing Bognor Regis’s tourism appeal.