Boeing CEO Calls for Cultural Reset to Address Ongoing Challenges

Kelly Ortberg urges employees to focus on overcoming internal issues and competing with Airbus after recent setbacks and financial losses.

Boeing CEO Kelly Ortberg, in a companywide meeting, emphasized the need for cultural change, urging employees to stop internal disputes and focus on improving operations and competing with Airbus.
Ortberg highlighted Boeing's financial struggles, including multibillion-dollar losses, layoffs, and the aftermath of a machinist strike that halted production for over seven weeks.
The CEO warned that Boeing cannot afford further mistakes, referencing past lawsuits, safety incidents, and quality control issues that have damaged the company's reputation.
Ortberg revealed concerns about potential tariffs from China, stating that a trade war could harm Boeing's ability to sell planes to Chinese airlines, a key market for the company.
Despite challenges, Ortberg expressed optimism about Boeing's future, citing resumed production of the 737 Max and a recent order for 80 planes as signs of potential recovery.