Overview

• BodyArmor, owned by Coca-Cola, has launched a zero-sugar version of its popular sports drink, aiming to compete with Gatorade's zero-sugar options.
• The new drink, BodyArmor Zero Sugar, contains no artificial sweeteners, flavors, or dyes, setting it apart from its competitors.
• BodyArmor Zero Sugar will be available in four flavors: Fruit Punch, Lemon Lime, Orange, and Cherry Lime, and will come in 16-oz., 20-oz., and 28-oz. bottles.
• The drink contains zero sugar, zero carbohydrates, 620 mg of potassium, 70 mg of magnesium, and 7.7 mg of zinc, and only 10 calories per 16 ounces.
• BodyArmor plans to expand internationally in 2024, entering markets in Canada and Mexico.