BodyArmor Launches Zero-Sugar Sports Drink to Compete with Gatorade

The new drink, free of artificial sweeteners, flavors, and dyes, will be available in four flavors and three sizes, and the company plans international expansion in 2024.

• BodyArmor, owned by Coca-Cola, has launched a zero-sugar version of its popular sports drink, aiming to compete with Gatorade's zero-sugar options.
• The new drink, BodyArmor Zero Sugar, contains no artificial sweeteners, flavors, or dyes, setting it apart from its competitors.
• BodyArmor Zero Sugar will be available in four flavors: Fruit Punch, Lemon Lime, Orange, and Cherry Lime, and will come in 16-oz., 20-oz., and 28-oz. bottles.
• The drink contains zero sugar, zero carbohydrates, 620 mg of potassium, 70 mg of magnesium, and 7.7 mg of zinc, and only 10 calories per 16 ounces.
• BodyArmor plans to expand internationally in 2024, entering markets in Canada and Mexico.

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