Overview

• BodyArmor revealed its biggest packaging overhaul in 15 years, featuring bold nutritional claims, a battle-shield icon, and redesigned labels.
• The brand's new 'Choose Better' ad campaign will debut during the NHL playoffs, spotlighting athletes like Connor McDavid and Sabrina Ionescu.
• BodyArmor's sugar-free and rapid rehydration lines have each generated $100 million in sales within a year of their launch.
• Despite growth, BodyArmor remains third in the U.S. sports drink market with 12% share, trailing Gatorade's dominant 62%.
• Coca-Cola aims to position BodyArmor as a healthier alternative with natural ingredients, targeting evolving consumer preferences in a competitive $20 billion market.